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[Chinese shoes Network - Shoes World GUIDE] was founded in the 70s of last century, the Nike company, today 40 years later it seems, no longer a simple sense of brand sports shoes, but a close up Half a century of business legend. Than the prior success, so many people even more amazing, I'm afraid this hook marker is still in a variety of new ways, continue to extend, the interpretation of the previous legend. Nike is the predecessor of the Blue Ribbon shoe company founded in 1964. In 1972, Blue Ribbon officially renamed Nike. In 1975, in order to reduce production costs, Nike Japan's production lines to lower labor costs in Korea and Taiwan, and later expanded to Indonesia and mainland China; 10 years, the rapid rise in the United States, the annual turnover of the mid-1980s, Nike more than 3.7 billion US dollars, occupying more than half of the US athletic footwear market; in 1999, Nike sales have reached $ 9.5 billion, into the "Fortune" 500 ranks, exceeding the original industry leader with brands Adidas, Reebok, was nearly 20 years as the world's successful consumer goods companies. In 2006, Nike's global sales of $ 15 billion step onto the stage, and in 2011, expected to reach $ 23 billion. Performance and brand influence behind the frenzied growth, in the end what hidden mystery? First, the "dumbbell" enterprise operation mode Nike's success of course are many, but the most talked about is its "asset light" business model, almost from the beginning, Nike chose to lower profits, "production processes" outsourced. Thus, not only can freely choose foundries to ensure the lowest production costs, more will have all the energy used in product development and marketing top. This business model, now seems there is nothing puzzling mystery, but at the time, is undoubtedly an unprecedented innovation. Now a lot of shoes and apparel companies follow Nike's "dumbbell" business model to outsource production, but "if you want to start a business it's a virtual business must have its own characteristics of the place, so have their own advantages cheap air jordans , the advantage in this premise next, can quickly set critical resource, showcased their brand appeal, whether you are on a wealth of knowledge, is exclusive resources worth mentioning, the enterprise itself must have a core basis, companies must have the ability to make their own dominant position in order to effectively implement virtual operation. " It is said that the enterprise was first established, the founder of the Bill & middot; Mr. Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . Office of the side show of the wall Nike has produced each pair of Jordan basketball shoes (AirJordan), while in the workplace is filled with new sports shoe design drawings. Since 1995, Nike has come up with $ 50 million per year as a technology research and product development costs, from multiple angles biomechanics, engineering, industrial design, chemistry, physiology and other product research. The company also set up a research committee and the customer committees, hire coaches, athletes, equipment operators, podiatrist and cosmetic doctors, jointly review the various designs, materials, in order to improve the design of sports shoes based on ergonomics. Nike also through acquisition strategy to acquire some new technologies, such as the US company Tetra (Tetra), the company specializes in the manufacture of air bag material, those using the technology vibration series of sports shoes to Nike to create in the 1980s brilliant critical. Nike hundreds of researchers, specializing in research work, many of whom hav buy cheap jordans online e a doctoral degree in biomechanics, experimental physiology, engineering, industrial design, chemistry and various related fields. The company also established a Research Committee and the customer committees, including coaches, athletes, equipment, management personnel and even podiatrists and orthopedic doctor, they meet regularly with the company, the audit of various designs, materials, and thus propose amendments objective. More sophisticated activities such as: the human body motion analysis of high-speed photography, athletes treadmill analysis of the situation, there are plans to make more than 300 athletes, Nike experiments, as well as testing and development of new running shoes and running shoes and improve existing material. Nike for product research, development and testing costs per year are impressive aspect of why the presence of ordinary shoes and Nike shoes essential difference, which is the root cause. Nike's R & D system is not merely a purely technical job. Or, it can be used to flaunt the commercial gimmick. Nike R & D has always maintained a principle, "We spent a lot of effort in research and development technology, because the bad products are absolutely unable to cause an emotional commitment." Founder Knight said, "If sold merchandise are not honest, you know sooner or later." In addition, Nike's product styles, different prices, are not the same purpose, to attract a wide variety of consumers. All consumer groups, whether it is ordinary sports enthusiasts, or professional athletes, have such an understanding: Nike running shoes offer variety is the most complete. Therefore, this extreme portfolio strategy has received very good results, which for the Nike company establish a good image in the ranks of the rapid development of running shoes. The most noteworthy is that, for Nike, product design and development is not to cater to consumers, but to guide. Because consumers will never know, what will be the future of the shoes function, therefore, continue to develop the design of new products is the most important cheap foamposites . Second, unambiguous brand personality "Sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture - the traditional concept of anti-corporate image, by company founder Philip & middot; Knight founded. The inception of Nike, Adidas in the US athletic footwear market will undoubtedly dominate. Nike's management is not strict, but must break the strong belief Adidas entire team together. The company's marketing staff, said: "We will be able to judge instinctively, what is Nike's done, what Nike do not do." Since the Adidas belong to the Orthodox, Nike can be very great importance to recognize those who hated Orthodoxy Athletes, such as Steve Prescott Ting Fang scoffed federation of amateur athletes; "love arguing," the Yi Lei & middot; Nastase, the tennis world is a creepy character. These anti-traditional athletes funded after Nike, Nike company challenging orthodoxy, progressive dynamic image. Excellent brand will find a natural symbol of the brand grow in the interpretation of personalized products up another object itself can not be expressed. Knight believes that teenagers imitate ability, extremely sensitive to the brand, the star character wearing often becomes the object of imitation, so just try to make the most charismatic athletes wear Nike, it will be able to attract a large number of people to imitate the country . Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique ethos, that is perfect and vibrant style of work. Nike by sponsoring the "first night", but also become the ten million who love sports idol. United States, "Daily Variety" Edit Charlie & middot; Kunis said: "Nike's brand identity and linked to business performance and achieved great success These results not only reflected in the sneakers, but also in many others. aspects, such as the sports superstar marriage, shaping vibrant motion image. In fact, every company should ask yourself, your brand promise to c Retro jordans for sale onsumers is how the emotion. "Nike sparing no effort in the celebrity endorsements. "Good ideas are not abused star, but good use. Do not let the stars become the product of the props, but to become the incarnation of the spirit and the flesh and blood of the spokesperson of the brand. This is a world brand star victorious use of the road is not bad." Nike NOW is the effective use of a variety of world sports stars, only it is not overwhelmed by shining stars, but let the stars shine forever brand. Third, pay attention to advertising strategy to communicate Although the early Nike ad focuses on the technical superiority of its products, but with Nike will look to invest in the wider general consumer population from the professional arena, the "communication effectiveness" has become the true significance of advertising. 1986, Nike is in a propaganda inflatable insole ads, breaking the usual way: in the new melody for "hippies" of the famous famous Beatles song "Revolution" rebel figure, the group dressed Nike products Americans are intoxicated to carry out fitness training, ...... the ad accurately meet the winds of change emerging era of fitness and fashion, refreshing. Nike's advertising very successful political reform, the first reflecting the rapid growth of the company's market share: more than Reebok became the new overlord of the US athletic footwear market. Nike's long-term rivals like Nike have the same emphasis on communication style rather than product features, but Nike product style and benefits have been accounted for in the minds of consumers unshakable position. advertising Reform has earned the market and consumers, more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - be dedicated to communication, rather than sales demand . This strategy and the majority of US company's advertising strategy is different. Nike to expand the first breakthrough in the youth market, consumers in this market there are some common cha Cheap jordans online air jordan 11 blackout for sale racteristics: love of sports, hero worship, Starchaser strong sense of hope that the subject of attention, thinking, active, imaginative and full dream. For this feature young consumers, Nike and Jordan and some other famous have been, the subject of popular sports stars signing, so that they become brilliant film Nike commercial communication "hero." Many people believe that Nike commercial communication technique is the "star offensive" plus different picture, plot. But that is not the case, played a fundamental role in the communication form but not content, is carried out in the advertising heart to heart dialogue with consumers. Nike advertising communication has thus allow consumers to have a strong resonance effect. When Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual; Nike sports world like you are "experts," we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world. Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, then the men's market is bound to hurt growth. When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Planners creative programs using self-examination, Ms. Janet Charlotte way to understand the inner world of women, with women and women's "dialogue" as the primary means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope: In your life, people always think you can not do this or that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, d air jordan 11 space jam for sale o not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. Ads are posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, Nike women's market sales growth faster than the male market. The late 1980s, the women's market, Nike, Reebok's far less than the state, a fundamental change has occurred. essence of advertising is to use creative play and moving, rather than self-confession. Nike shoe company by a simple dominant growth for the industry, from the little-known today renowned the world over, Nike marketing communications dedicated work are great. Fourth, the "synergy matrix" management Nike has been vigorously expanding product line, and added a new sub-brand. Nike basketball shoes original main commodity-based, and later launched golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike achievements in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal. Public company As a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. Nike's chairman and chief executive officer Mike & jordans on sale mens middot; Parker (MarkParker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the core of the Nike brand and products in emerging markets and consumer segments linked. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashion-conscious young consumers. Nike strengthened to this end four regional operations center, newly established five core products operations center, four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa, the five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has a successful experience, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today $ 1.5 billion. CharlieDenson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and ac jordan 3 katrina 2018 hieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center. In the co-production partner, Nike has taken such a pattern: Nike has a "production partner" three strategies, namely the collaborators were treated differently according to the relationship between distance, is more conducive to the company's main products Nike production. The first is the development partner. They manage marketing produce Nike's newest and most expensive "product endorsement", can bear higher production costs. The number of products these companies produce less, they are usually together with Nike to develop products, and carry out joint investments in new technology. Followed by large-scale producers. They staggering scale production of 10,000 to 10,000 products every day, and developed partners will produce 10,000 to 10,000 products. They generally produce a specific type of shoes such as basketball shoes, and is vertically integrated. Nike does not develop products with them, because each company may have to a buyer other production, in order to keep their size. Once again, the development partners. These are the most attractive because of their low labor costs, widespread distribution of assembly locations. These companies are dedicated to the production of Nike, Nike has a strong "guidance" plans to develop into a higher level of their suppliers. To assist in the development of resources and developed partners, Nike and strive to connect the two sides. Developed partners by providing training to some of their own labor-intensive activities transferred to these units to help developing partners. Mr. Zhang Ruimin has said he most wanted to ask Mr. Welch is the question:? How the big companies smaller now personally led by Mr. Zhang Ruimin, Haier ongoing large-scale organizational change, and change quite Nike similar to the core of it is synergistic matrix. Perhaps confirms the old saying: Great minds think alike. Turner jordan retro 14 white/fuchsia blast/black & middot; Section Snipes summed up two important questions: First, the company should be from the customer's perspective to understand their brand image. If consumers think there is a difference between the company's brand and products, it shows that the company's brand image management bias occurred. Second, the customer the impression that the company's brand features must continue to be enhanced. This work has to be done every day, not one week once, nor do when sales decline. If the company can not always make customer satisfaction, and even exceed their expectations, then the brand will never become a famous brand, can not, as Coca-Cola, Disney, McDonald's long-suppressed decay calendar that has become the dozens of brands, although These brands also have had ups and downs. In fact, the brand is like a person, only its core values ??and beliefs remain unchanged forever, before self-achievement. The so-called brand must be "sustained success, creativity and pioneering high intensity, resulting in a significant impact on the lifestyle of the public, while other companies may become the object of study." (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging) the guards again, 3 minutes of balls in 16 12. Over half is shot and lore, scoring 46 points, who can stop him, even the entire course are his shooting point. As basketball commentator said you can do Nothing. I'm afraid it's only a matter of time to break the 72 victory of the Bulls Dynasty. In such a miraculous night, curry feet is a armour curry 2 new color, not the shoes of the most distinctive eye-catching colors, but vamp that imitation giraffe dot graphics and text, especially. source: solecollectorNike LeBron 13A little first to show that the Nike LeBron 13 is very light, very light, compared to the Lebron 12 can be said to be a big weight loss, like a fat 200 jins, after a summer suddenly reduced to 140 pounds. The upper Hyperfuse by Hyperposite collocation combination, although not in the design of shoe, jordans on sale online but on foot after the comfort is good. Shock has been a point we needn't worry about the Lebron series, the Hexagonal Zoom Air before and after technology, whether it is started or shock is a good performance. Shoes in the instep part uses the extension to the front and rear palm, supplemented by both sides over fixed TPU material, anti torsion properties beyond doubt. Hexagonal Zoom Air brings the sole feedback is very obvious, so at the start. We also need not worry too much. As for the contact area of the outsole is not particularly large, so shoes on top of the grip is not LeBron 13 itself so excellent, wear resistance also quite satisfactory. The shoes price of 1599, the current market price of around 1200. Nike HyperDunk 2015this very simplified design Nike HyperDunk 2015 design inspiration comes from the future -- Nike Air Mag boots. Design of ultra high to help direct subversion of the US on the Nike hyperdunk team series consistent understanding and Hyperfuse shoe body uses is fabric supports and combined into, texture than on a more solid, lightweight and ensures the durable and support, and fixed in net surface connected with the inside of the shoes in dynamic fly line to ensure that the locking effect of shoes, feet shoes package for foot sense can be described as good, protection of nature beyond doubt. As for the permeability of the shoes, the performance is not so good, you will be a little bit hot in the actual combat, the design of the super high to help recommend the elite socks to combat. as the bottom, the is before and after the palm zoom air mix Phylon, feet to your feelings, does not have a generation so soft, this boils down to zoom air is placed between the outsole and the bottom, causing feedback is bottom absorption), which also led to the midsole slow shock is not imagination of so good, after a run in period of time can be alleviated. As for the start of shoes, not to we see thick in the bottom did, in fact, the sole of shoes is too thin, so start is still very good. At the end of the minimalist whole palm herringbone design, hand grip is particularly prominent, as for the big bottom is no grip as well, can say quite satisfactory, it is worth mentioning is slightly prominent heel in actual combat is easy to wear. change the largest generation, perhaps many people can not adapt to the moment, and in the end of a series of Hyperdunk to give people a sense of softNike sportswear and classic English cloth veteran "liberty London" joint cooperation to the tenth series, always subtly to contour inclusive of tradition and modern, the introduction of fusion retro traditional printing and Nike classic shoes perfect combination of a series of work. With liberty x Nike Sportswear series of works has been paid more and more attention. This is don't in the past, liberty is the most classic retro flower according to whether it is past and contemporary forever undefeated polka dots dots elements, showing a more desirable fascinating and unique style. Holiday 2014 Nike x liberty collection this season to British special common intertwine shrouded in building the plant "Belmont Ivy Ivy" to design inspiration to, showing black and wine red as shoes and clothing items presented. Scan can be found on the seemingly lifelike ivy, in fact to one pound notes totem as texture and complete coverage of light gray and fluorescent powder orange polka dots dots, showing multi-level style show. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when", micro channel search dunkhome and extra welfare wayward send.converse is the last century in 30s, tennis developed a classic tennis shoe - Jack Purcell, has been nearly 80 years of history, Jack Purcell has already retired, a popular retro model low tech shoes in. 2010 is the 75th anniversary anniversary of Jack Purcell, and in this highly memorable year, Converse introduced the Johnny series for men, based on the 30s Jack Purcell. Popularity has been engraved a series of straight up, should continue applause, Converse recently re released the new season Jack Prucell Johnny series style, to continue to uphold the concept of diversification of the season in addition to the use of fabric, fabric with lines to create shoes outside, with tortoiseshell eyelet and nylon heel details for ornament elements and details Jack Purcell Johnny series of "mouth" and Jack Purcell, not the reverse convex concave design is one of the characteristics of series, now login Up There shelves for sale, respectively, $128 (low) / $132 (high). source: highsnobiety today's grand NIKE Kobe 9 Elite basketball shoes definitely basketball shoes, once again set a new mileage low, in addition to the collocation of technology again innovation, but also in the design of the appearance of a significant breakthrough. The Kobe 9 Elite global publication venue that is selected in the Losangeles Museum of Contemporary Art floor, Kobe I also went to the site, by Kobe Bryant and Nike in the host CEO Mark Parker (one of the three giant HTM), senior designer Eric Avar has published a club opening together. The focus of the meeting put Kobe 9 Elite implementation, more display of double Kobe 9 prototype, let people know to fly through the fabric technology will Kobe 9 showing all the design possibilities. In addition, you may have found the sharp eyed Kobe playing with a pair of suspected low version of the system Kobe 9 prototype, let more people believe that Kobe 9 will have a different version. Meanwhile, 8 Kobe Prelude Pack implementations are on display at the venue, and for the first time in the world to announce the release date of each Kobe Prelude Pack, people are really looking forward to the upcoming Kobe 9 and Kobe Prelude Pack. 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BIN23 series of shoes had been very valuable, plus pro MJ signed, the price of course, not ordinary people can afford, and now the price of these shoes is USD $ 2,899.99. Enough strength friends can go try! & nbsp; Source: sneakernewsAfter to bright red leather shoes, navy blue Swoosh and the upper mouth to create bright paint, this pair of Air Jordan 1 OG High "Letterman" will bring eye-catching highlights the full and overall feeling, will be officially on sale in April 30th. item: 55088-606 release date: April 30thNike LeBron 11 " Hornets" color matching is now on sale at 2014-05-06 22:42:26 in January this year, we came to you with Nike LeBron 11 purple color matching preliminary information, now this is called " Hornets" the color matching, and finally to meet you. The whole pair of shoes is mainly made of purple, and the big bottom is made of blue. The hexagonal pattern is very personal. At present, some foreign websites are sold, and conditional friends can pay attention to it. 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